What is your empty shelf worth?

Put your own numbers in. The calculator shows how many shoppers would join a waiting list each month, how many restock emails would go out, and what those emails would bring back, against the price of the plan.

Your store

Two numbers you know, or can read in your BigCommerce analytics.

Sessions that land on a product page where the product, or the selected variant, is out of stock. If you do not track it, take 5 to 15% of your product-page traffic.

Assumptions you can change

Set to typical values seen on stores using the app. Move them to match yours.

The restock email is one they asked for, which is why this rate is far above ordinary marketing email.
Standard checks stock every 6 hours and sends up to 1,000 emails a month. Premium checks every hour with no limit.
$0

recovered revenue per month, from shoppers who would otherwise have bought elsewhere.

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Shoppers joining a list each month0
Restock emails sent0
Orders after an email0
Recovered revenue per year$0
Plan cost per month$13.99
Return on the plan0×

How the numbers are worked out

Shoppers joining a list = visits to sold-out pages × the share who leave an email. Restock emails = those shoppers × the share of products that come back within the month. Orders = restock emails × the share who buy. Revenue = orders × your average order value. Nothing else is added: no lift on other products, no repeat purchases, no phone or SMS.

The defaults are deliberately plain. If your store sells limited runs or seasonal products, sign-up rates are usually higher and restock rates lower. Change both and see what moves.

On the Standard plan, emails above 1,000 a month wait for the next month; the calculator flags it when your numbers cross that line.

Put your waiting list to work.

Install Smart Stock Alerts from the BigCommerce marketplace. The first shopper can join a list within ten minutes.

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